2024
WIRexec Leadership Summit Europe Agenda


21-24 October 2024
Mas Salagros, Barcelona

Thank you to this year's Summit Sponsors!

Thank you 2025 Summit Sponsors!

2024 WIRexec Leadership Summit Europe Agenda

MONday, 21 OCTOBER

7-9 PM | Welcome Tapas & Drinks


Thank you Welcome Night Sponsor:

TUESday, 22 october

8 AM | (Optional) Outdoor Ramble
7-9 AM | Breakfast
9-9:15 AM | Kickoff with Kristin Luck
9:15-10:45 AM | Introductions and Networking Intro
10:45-11:15 AM | Networking Break
11:15-12:15 PM | Fireside Chat with Kristof De Wulf
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Kristof De Wulf
Session Speaker:

Kristof De Wulf

+ Full Bio

Kristof De Wulf is a TEDx speaker, Master Marketer (Belgian Association of Marketing), blogger for MarketingTribune, author of +15 peer-reviewed international articles, member of different advisory councils, driving force behind the “CEO Change League Community,” agency Researcher of the Year (2011, MOA), and Ghent University Alumnus of the Year (2014).

12:15-1:30 PM | Lunch
1:30-3 PM | "AI in the Workplace and our Industry" with Mariela Hunter
Learn about AI’s definition and history, explore use cases from other industries to consider ethical dilemmas, and AI’s role in workplace efficiency. We will engage in discussion on whether AI is a friend or foe, and include interactive breakouts on AI’s impact, marketing research potential, and what benefits, risks and mitigants business should consider.
Mariela Hunter
Session Speaker:

Mariela Hunter

+ Full Bio

Mariela Hunter specializes in driving growth and profitability for scale-ups and corporations through AI-enabled strategies. With expertise spanning geographic expansions, product design, go-to-market strategies, partnerships, and strategic investments, she helps businesses excel in various markets and segments.Mariela’s approach involves orchestrating cross-functional resources, embedding AI tools into process flows, and reverse-engineering from performance successAs a 3x founder and opportunist, she brings a unique perspective to redefining market potential and rejuvenating business models. With cross-sector expertise in technology, venture capital, fintech, SaaS, health-tech, financial services, and renewable energy, she brings a broad expertise to drive growth.Mariela holds degrees from Harvard Business School, Stanford Graduate School of Business, the University of Edinburgh.

3-3:30 PM | Networking Break
3:30-5:30 PM | "Community as Catalyst for Personal & Professional Transformation"
Embark on a transformative journey of goal-setting and growth and discover the dynamic synergy that community support brings to your personal and professional aspirations. This session has been curated specifically for the WIRexec Summit to address the unique needs of women in research. Through interactive discussions you'll leverage the collective energy of the group to craft actionable goals, foster accountability and ensure lasting positive change in your life.
Indie Blackwell
Session Speaker:

Indie Blackwell

+ Full Bio

Indie joined Cint in January 2019, with extensive experience in commercial leadership and strategic roles, primarily within consultancy and data & insights. She has acted as a change-agent within the information services industry for nearly two decades. Having had a number of senior commercial positions during her career to date at the likes of Frost & Sullivan, where Indie spent 12 years culminating in managing and growing the EMEA region and working within the C’Suite of tier 1 accounts (both industry verticals and financial services), Ascential Plc (Planet Retail) and Dun & Bradstreet. She is a passionate advocate for diversity in the workplace and has chaired many leadership and women in workplace initiatives. Having worked alongside global brands, Indie understands the ever-growing importance of “the Voice of the Customer”, and it’s strategic imperative to the C-suite. She is excited to be part of an industry that is transforming and innovating to address “The Age Of The Customer”.

Emma Cooper MD
Session Speaker:

Emma Cooper MD

+ Full Bio

Emma has been part of System1 since 2004, channelling her great energy to help us grow from a UK start up to a global industry leader. She treasures her diverse experience across the business, ultimately settling in global operations for over 5 years – which more than satisfied her curious and enquiring (she says nosey!) personality and her enjoyment of problem-solving.

When Emma did her MBA she recognised her passion and clear talent for managing people. As a genuinely caring person it was a natural progression for Emma to join our Exec Team in April 2020 as Chief People Officer. Emma’s highly effective at spotting and nurturing talent, resulting in the united world-class team we are today. At every step along the way she supports our people to be the very best they can be. Emma also advocates that a symbiotic relationship between individual growth and the growth of the business leads to success for all.

Outside of work, Emma has 2 children and cherishes family time. Her adventurous spirit motivates her to experiment with different experiences and try out new hobbies and activities, particularly travel and exploring. Emma is also a keen runner, enjoying Park Run every Saturday, and regularly paddleboards. She’s also a member of a craft beer club.

5:30-7 PM | Break
7-8:30 PM | Team Building Activity: Paella Making Masterclass!
8:30-10 PM | Group Dinner

WEDNEDAY, 23 october

7-8 AM | (Optional) Group Yoga
8:30-9 AM | Breakfast
9-9:15 AM | Kick-off with Kristin
9:15-10:30 AM | "Your Perimenopause Friends and Foes" with Rachel Boon
What is going on in there and how you can help yourself...

- Over 35 and feel like you're on a hormonal roller coaster?
- Overwhelmed with 'menopause noise' online
- Tired of picking through the myths and not knowing what or who to trust?
-How does everything you read actually relate to your own experience?
- Wish you could recognise signs of high or low sex hormones?
- Still have regular periods but feel like someone else is driving your car?
- Wondering why your old weight loss tricks from your 30's no longer work?
- On hormonal birth control so have no idea where you are in the whole menopause transition
- Lacking in motivation, brain fog off the chart and libido missing in action?

Then this session is for you. You'll gain:

- Clarity on what may be going on for you hormones-wise and if it's not, why not
- Awareness of what might be getting in the way of your own peaceful menopause transition
- A discussion around types of MHT (HRT) and where these might be indicated
- Simple naturopathic nutrition, herbal and lifestyle tools to take away and implement as required
Rachel Boon
Session Speaker:

Rachel Boon

+ Full Bio

Rachel is a women's health specialist Naturopath and Herbalist with over 19 years experience both in her face-to-face clinics and virtually. With a human biology degree ('96) and herbal medicine and naturopathy qualifications from the College of Naturopathic Medicine ('05), Rachel is able to disseminate complicated medical information and make it accessible, engaging and fun for her support group, day retreat, corporate workshop or podcast listeners.Rachel is dedicated to supporting busy, professional women during times of hormonal transition, especially, perimenopause. She is passionate about educating and empowering women to be warriors for their own health, with the aim of increasing self-awareness alongside moving towards gentler monthly cycles and a kinder menopause transition overall.Rachel brings a wealth of knowledge and expertise to her practice and public speaking roles. She served as the lead clinician on a popular juice, detox and yoga retreat, regularly guest teaches on yoga teacher training courses, is an experienced clinical supervisor and has been involved in new product development for several botanical drinks companies. As of July 2024, she is also the new Chair (President) of her professional association, the Unified Register of Herbal Practitioners.

10:30-11 AM | Networking Break
11-12:15 PM | Q&A with Rachel Boon
Bring your biggest questions and concerns about menopause and women's health to this interactive Q+A session with Naturopath Rachel Boon.
12:15-1:30 PM | Lunch
1:30-3:15 PM | "Regulating your Nervous System with Breathwork" with Shazia Ginai
As women in leadership we have a lot to navigate. When the stress and pressure of the many balls we are juggling gets too much, our nervous systems can be heavily impacted, and the working world does not provide the tools we need to down-regulate. This can have severe consequences for our mental and physical health. In this session Shazia will provide some practical guidance on how we can utilise breathwork to regulate our nervous system - you'll get to learn the science behind this ancient practice and participate in some calming breathwork practices that you can add to your toolkit for success.
Shazia Ginai
Session Speaker:

Shazia Ginai

+ Full Bio

Shazia Ginai, Founder of business growth consultancy Exhale Expand Ltd, is a dynamic insight and marketing expert. She is a driving force seamlessly turning insights about businesses and the humans that form them, into action. With a stellar track record, Shazia has successfully led insight capabilities in various organizations across brands and agencies, catalysing change across diverse markets and functions at Chief Growth Officer and CEO levels. She began her journey in the luxury fragrance and skincare industry at P&G, solidifying her expertise. Later, she established and led the global insight function at ghd, cementing her passion for actionable insights and empathetic leadership. Following this Shazia was CEO of the thought leading neuromarketing agency Neuro-Insight.Beyond her career, Shazia passionately champions equality and inclusion. She holds a role on the advisory board for Women in Research, until recently was Chair of colour of research and on the Market Research Society D&I council. Shazia's commitment extends beyond her professional life. She dedicates her time and energy to raising awareness and researching menstrual health, actively volunteering for Endometriosis, is trained in breathwork for trauma integration and yoga, actively championing decolonisation of this sacred south Asian practice.

3:15-3:45 PM | Break
3:45-5:30 PM | Jam Session with Kristin Luck
Back by popular demand — round out the Summit with an intimate jam session led by WIRe Founder Kristin Luck.
Kristin Luck
Session Speaker:

Kristin Luck

+ Full Bio

Kristin Luck serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double- and triple-digit growth. FocusVision merged with Confirmit in 2021 to become Forsta, where she sat on the the Board of Directors until its recent acquisition by Press Ganey.

Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets execute their entry into the U.S.Kristin regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on social media.

In addition to Founding, Women in Research, Kristin has also served on the board of ESOMAR, the global insights and analytics association, for eight years; including a two year term as Vice-President and a two year term as President.

5:30-7:30 PM | Free time
7:30-9:30 PM | Final Celebratory Dinner


Thank you Final Celebratory Dinner Sponsor:

THURSDAY, 24 october

9-10 AM | Final Networking Breakfast + Summit Debrief
[Optional] Wrap up the Summit with a final opportunity to connect and reflect on all we've experienced this week.