In today’s challenging economic climate, CPG companies are under increasing pressure to do more with less. This webinar will showcase how Monster Energy has embraced Prodege’s Self-Service Research Platform to achieve cost-effective, flexible solutions without sacrificing data quality. Through a close, collaborative partnership with Prodege’s Client Success team, Monster has successfully navigated competitive pressures and delivered impactful insights that drive growth. Learn how leveraging DIY strategies and collaborating with Prodege can help your organization adapt, innovate, and thrive in a rapidly changing market.
A BIG thank you to our Corporate Donor team at Prodege for bringing this session to our community! Can't make the live session? Register anyway and we'll send a recording to your inbox the day following the live session.
Susan leverages over 25 years of expertise in market research within the CPG sector (and beyond!) and enjoys crafting solutions for her clients that yield actionable consumer & shopper insights. Joining Prodege 2.5 years ago, she was drawn to their adaptable client engagement model and their capacity to seamlessly integrate behavioral and attitudinal data across a range of connected quantitative and qualitative research methodologies.
Keeley Yen is the Director of Insights at Monster Energy Corporation, bringing over 20 years of experience in the CPG industry, specializing in Category Management, Shopper Insights, and Research. For nearly five years, Keeley has been developing and leading the Shopper Research and Insights function at Monster. Prior to joining Monster, she held positions at Johnson & Johnson, Keurig Dr. Pepper, and Energizer Personal Care (now Edgewell).
Ana de la Concepcion is the Shopper Insights Manager at Monster Energy, with over a decade of experience in market research. Her work supports Monster Energy’s efforts to optimize category performance and strengthen retail partnerships. Prior to Monster, Ana spent her career on the vendor side with companies like Nielsen, HarrisX, and Fuel Cycle, where she specialized in syndicated research, panel management, and both qualitative and quantitative methodologies.
