In this webinar, Cint's Senior Research Manager Natasha Gay will unpack findings of a new study surveying market researchers and insights professionals which reveals that while there’s been an uptick in readiness to embrace AI for analysis and automation; there remains skepticism toward Synthetic Data applications. What drives this selective trust? And what does this tell us about how the industry is currently navigating the thin line between innovation and integrity? Join a thought provoking look at the use of AI and Synthetic Data in our industry today — and a discussion on what these trends might point to for the future of insights.
Natasha Gay is the senior research manager at Cint and leads the Voice of Customer department. She has focused on customer insights for the past ten years and covers the whole research spectrum internally; design, fielding, analysis, strategy, and insight storytelling. She transforms data into actionable insights and strategies that drive customer-centric business decisions across departments.
