Delve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products.
This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest quick-service restaurants.
Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers.
Discover how Stephanie's application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity.
Key Takeaways:
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Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and data analysis, bringing forward insights that helped launch new revenue streams, such as all-day breakfast, delivery, and Brew Bar. Stephanie has led research on shifting demographics, purchase behaviors, and emerging trends, contributing to A&W's significant growth in the Canadian market. Today, Stephanie works closely with the Corporate Strategy, Marketing, and Innovation Teams to ensure the Voice of the Guest is always present in A&W's business decisions. Her openness to research innovation and drive for trustworthy outputs has ensured consistent, trusted, and sought-after research across the business.
Thomas Fandrich is the Co-Founder, CCO, and U.S. managing director of quantilope. His work has been featured in international specialist magazines including the Journal of Marketing and the Journal of Product Innovation Management. Prior to starting quantilope, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency. Thomas earned a Ph.D. in marketing science from the University of Kiel.
