Every day in the market research industry, two stories unfold in parallel. There's the established leader, navigating the complexities of executive decisions, seeking peers who understand her unique challenges. Then there's the rising professional, looking for the guidance and opportunities to propel her forward.

The gap between these stories reveals a troubling reality: the corporate ladder has a broken rung. According to McKinsey & Company’s Women in the Workplace 2024: The 10th-Anniversary Report, for every 100 men who received their first promotion to manager in 2018, only 81 women advanced — just a 2% increase since 2018. This fundamental barrier creates a ripple effect throughout organizations, making it increasingly difficult to achieve gender parity at senior levels. The challenge is even more pronounced for women of color, who hold just 7% of C-suite positions — an increase of only 4% since 2017.

At WIRe, we see these challenges clearly. We understand that progress isn't just about who's at the top — it's about who has the resources and access to make the climb. This International Women's Day, as the world looks for ways to #AccelerateAction and advocates “For ALL women and girls: Rights. Equality. Empowerment" we're offering you the chance to help us bridge these parallel paths.

Double Your Impact

What if one action could transform two careers? In the market research industry, women at every level face unique professional challenges. Success requires not just skill and determination, but also community, mentorship, and targeted support.

When you invest in a WIRexec membership — either for yourself or a senior woman leader in your organization — we'll provide a complimentary WIRe Accelerate professional development seat to a woman seeking to advance her career in market research.

One Investment, Two Transformations

Your participation creates a ripple effect:

• Strengthen leadership at the top through WIRexec
• Empower rising talent through WIRe Accelerate
• Foster connections across career stages
• Build a more inclusive #MRX community

Take Action Today

Join us in accelerating change. Here's what you can do today to join us on this International Women's Day of Action:

• If you're a corporate senior research executive, supplier/agency side SVP, C-suite member or entrepreneur: join WIRexec today and we'll gift a WIRe Accelerate Professional Development program seat to a woman in need of a career boost! Reach out to Jessica for a link to register.
• If you work with woman corporate senior research executives, supplier/agency side SVPs, C-suite members or entrepreneurs: gift a WIRexec membership to a qualified woman of your choosing and we'll gift a WIRe Accelerate program seat to a woman in need of professional support. It's the gift that keeps giving! Reach out to Jessica to arrange invoicing.
• If you want to boost the career of a rising woman in Research: gift or donate a WIRe Accelerate program seat to a woman in your company who you'd like to see reach her career goals in the coming months.
• If you want to support more free resources and programming in 2025: give to WIRe's General Fund, which helps us to increase our reach and resource library!

Together, we can accelerate more women into leadership roles in 2025 and beyond.