Get ready for summer with the WIRe Los Angeles chapter! We'll meet online for a brief conversation with Audacy’s SVP of Research and Insights Idil Cakim and Alter Agents Chief Strategy Officer Devora Rogers who will share their experiences with resilience through the pandemic, job transitions, and a wholesale corporate rebranding so we can look forward with purpose and hope.
Stick around for a Q&A where you can pose your questions regarding Insights and adaptability, followed by a networking session that will get attendees meeting and greeting. Be sure to invite friends and colleagues to attend as well. A big thank you to Alter Agents for sponsoring this event and for your continued support of Women in Research — we couldn't do it without you!
This event has already aired; view the recording here.
As Chief Strategy Officer at Alter Agents, Devora brings extensive shopper marketing, digital tech, and analytics experience to her work. Devora was instrumental in pioneering a new path to purchase methodology adopted by Google as the basis of their groundbreaking 2011 ZMOT study. Prior to joining Alter Agents, Devora has worked, among others for Murphy Research, Inmar, Interpublic Group, and Yahoo. Devora has written for Huffington Post, AdAge, and iMedia and is a regularly featured speaker at industry and client conferences. She is co-author of the shopper marketing and retail book, “Fire in the Zoo” and her Tedx on the Future of Shopping and Retail has been viewed over 300,000 times.
Idil Cakim is the Senior Vice President, Research and Insights at Audacy, the #1 creator of original, premium audio content representing an audio universe of discovery and connection. In this role, she leads the company’s B2B strategy and audio insights practice, with a focus on building perspectives, ideas, and client strategies. Cakim has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for more than 15 years. Prior to joining Audacy (then Entercom), she served as Vice President of Media Analytics Consulting for Nielsen. Other previous roles include Vice President of Client Development for NM Incite – a Nielsen and McKinsey company – and Senior Vice President of Interactive Media for Golin.
She is also the author of the book “Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers (Wiley),” as well as numerous industry briefs and articles on digital communications and has been widely quoted in trade journals and newspapers such as The New York Times, CBS Market Watch, The Financial Times and others. In 2010, she was named Digital Communicator of the Year by PRNews.
