Kickoff 2025 with the WIRe Cincinnati chapter! We'll meet for an evening of light snacks, drinks, and educational sessions on topics surrounding fresh approaches to generational difference in MR. Stick around for networking, community, and more! Space in this event is limited; register ASAP to snag your spot. A BIG thank you to Burke and EMI for supporting the WIRe Cincinnati chapter!
Speakers:
Kelsey Schmeckpeper – Sr. Analyst at Burke
Session Title: Corporate Advocacy as a driver for brand strength among younger generations
Allision Griffin – Manager, Consumer Research at 84.51
Session Title: Gen Z’s Playbook to Smart Grocery Spending
Session Abstract: As a new generation of consumers, Gen Z is emerging with their own strategies for smart shopping. We’ll dive in to better understand how Gen Z views the current economic climate and the “playbook” of how they’re behaving in reaction. Using data-driven insights, we’ll explore how this tech-savvy generation is maximizing their grocery shopping experience by leveraging tools and tactics to save money without sacrificing what is important to them.
Kelsey brings years of research experience in quantitative survey design, analysis, and reporting. As a Senior Analyst within Burke’s Strategic Insights & Analytics function, Kelsey immerses herself in the data to identify valuable “ah-ha’s!” and actionable insights for her clients. A storyteller at heart, she weaves individual survey results together into a compelling narrative that helps inform broader business decisions.
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As Manager, Consumer Research at 84.51°, Allison explores, evaluates and implements market research methodologies and solutions to meet new and unique client needs. She focuses on keeping 84.51°’s standards and best practices at the highest level, enabling top tier consumer research for CPG clients. Her expertise contributes to the team's ability to deliver valuable insights that drive key decision-making for clients.Prior to this role, Allison executed consumer research quant and qual projects for both Kroger and CPG clients, delivering actionable insights to help move their businesses forward.Allison joined 84.51° in 2016. She holds a bachelor of science in Statistics as well as a master’s in Marketing Research from the University of Georgia.
