The "great resignation" has been a reset for both employees and employers; as so many of us change direction, what do we hope to prioritise on the road ahead? Join WIRe Amsterdam for this inaugural networking event + a discussion on the topic of blazing a new career path and staying inspired through it all with Netflix's Dana Rankin, Booking.com's Molly Stevens, and ESOMAR Netherland's rep Wiepke van der Wal. We'll meet at Studio Automat for drinks, treats, and networking. This is is your chance to reconnect with colleagues, make some new connections, and hear from expert Women in Research! Help us build the WIRe Amsterdam community — feel free to invite colleagues of all genders to register to attend as well, all are welcome!
A BIG thank you to Opinium and Morse Global for supporting this event and the WIRe Amsterdam chapter — we couldn't do it without you!
Dana Rankin is a senior product researcher at Netflix, based in Amsterdam, and focused on partnerships, payments, and growth in EMEA. After starting her career on the consumer insights team at Disneyland, she then moved to Bovitz Inc., a custom research supplier working across a variety of industries. For the past eight years, she has worked with both product development and marketing teams at Netflix to optimize promotion for shows like House of Cards and Stranger Things and to identify opportunities to grow Netflix's global audience. Dana holds a BA in psychology from UCSB and a PhD in applied social psychology from Claremont Graduate University, where her research explored the psychology of social identity and popular culture.
Molly has 20+ years experience in understanding the needs of users in a variety of domains around the globe. She builds diverse research teams that collaborate closely with cross-functional stakeholders. Her teams of research scientists deeply understand the similarities and differences in user needs and behaviors, identifying insights and informing the experiences of tomorrow. Molly is currently the Director of UX Research at Booking.com
Wiepke van der Wal is an award-winning marketing professional with a high-level of expertise in online marketing, CRM, event management and lead generation. Her wealth of knowledge in this area is based on her 25+ years of marketing experience in the research, data and insights industry resulting from her Marketing Director positions at SPSS, GMI (Global Market Insite), Lightspeed Research and Kantar, Profiles Division. Since the beginning of 2021 she has started WiepkeWorks, her own marketing support agency. Her passion is engaging with people, networking, and bringing business together with potential clients. Within her role as ESOMAR’s representative for the Netherlands, this passion is an added bonus.
Her motto:
People will forget what you said. People will forget what you did. But people will never forget how you made them feel! By Maya Angelou
