Singapore

Ivy currently heads up ConsumerInsights for Airbnb in APAC, where she works with teams across commercial, marketing, product, policy and comms to shape brand and audience strategy in the region.

 Prior to Airbnb, she was at Hilton where she had a variety of roles leading consumer insights, strategy, analytics and marketing for Hilton Enterprise and Hilton Honors in Asia Pacific. Prior toHilton, Ivy worked across a variety of insights and analytics roles withDiscovery, Microsoft and Prudential. She also worked with clients including Tencent, Lenovo, J&J, VISA and American Express in her roles with WECommunications and Nielsen.

Her work has been covered by Campaign Asia, the Wall StreetJournal, The Guardian, Marketing Magazine and CNET.  She has pioneered research focused on multi-screening, cross channel engagement and data-driven exchanges to help develop products and content for disruptive brands.  You can find her speaking across a variety of marketing, tech and consumer topics in the Asia-Pacific region.

 Ivy is a big believer in mentorship and the positive impact it brings to both mentors and mentees. She actively looks to volunteer in causes close to her heart including financial literacy, working parent support (especially mothers returning to work after a career break) and minority representation.

Ivy currently heads up ConsumerInsights for Airbnb in APAC, where she works with teams across commercial, marketing, product, policy and comms to shape brand and audience strategy in the region.

 Prior to Airbnb, she was at Hilton where she had a variety of roles leading consumer insights, strategy, analytics and marketing for Hilton Enterprise and Hilton Honors in Asia Pacific. Prior toHilton, Ivy worked across a variety of insights and analytics roles withDiscovery, Microsoft and Prudential. She also worked with clients including Tencent, Lenovo, J&J, VISA and American Express in her roles with WECommunications and Nielsen.

Her work has been covered by Campaign Asia, the Wall StreetJournal, The Guardian, Marketing Magazine and CNET.  She has pioneered research focused on multi-screening, cross channel engagement and data-driven exchanges to help develop products and content for disruptive brands.  You can find her speaking across a variety of marketing, tech and consumer topics in the Asia-Pacific region.

 Ivy is a big believer in mentorship and the positive impact it brings to both mentors and mentees. She actively looks to volunteer in causes close to her heart including financial literacy, working parent support (especially mothers returning to work after a career break) and minority representation.