Paris

Isabelle Fabry-Frémaux is an accomplished and visionary leader in the field of market research, with over 20 years of experience in designing and supporting strategies driven by insights. As the founder and CEO of ActFuture, a French company specializing in market research and innovation strategies, Isabelle helps her clients anticipate trends, navigate market complexities, and develop tailor-made solutions to address tomorrow’s challenges.

A graduate of the prestigious ESSEC Business School with a master’s degree in Marketing, Isabelle also holds a master’s degree in Semiotics from ESCP. This dual academic expertise allows her to combine rigorous data analysis with a nuanced understanding of cultural and societal dynamics.

Passionate about people and the quest for meaning within organizations, Isabelle is also a Master Practitioner and Certified Coach in NLP (Neuro-Linguistic Programming) and trained in EMDR 2.0, an innovative therapeutic approach. She leverages these skills to support her clients in developing authentic leadership and fostering solutions that align with their core values.

Actively engaged in the development of the insights community, Isabelle serves as the International Representative for ESOMAR in France and is deeply involved with the Women in Research (WIRe) network, promoting diversity and inclusion within the research industry. She collaborates with brands of all sizes, from multinationals to innovative startups, across sectors such as consumer goods, financial services, and technology, integrating co-creation, foresight, and strategic approaches into her work.

In addition, Isabelle is deeply committed to environmental causes. Passionate about preserving biodiversity and protecting the planet, she advocates for a sustainable balance between innovation, economic performance, and respect for natural ecosystems and living beings.

A champion of collaborative leadership, Isabelle is dedicated to inspiring and supporting women in their professional journeys while building inclusive communities that foster the exchange of ideas, innovation, and shared success.

Isabelle Fabry-Frémaux is an accomplished and visionary leader in the field of market research, with over 20 years of experience in designing and supporting strategies driven by insights. As the founder and CEO of ActFuture, a French company specializing in market research and innovation strategies, Isabelle helps her clients anticipate trends, navigate market complexities, and develop tailor-made solutions to address tomorrow’s challenges.

A graduate of the prestigious ESSEC Business School with a master’s degree in Marketing, Isabelle also holds a master’s degree in Semiotics from ESCP. This dual academic expertise allows her to combine rigorous data analysis with a nuanced understanding of cultural and societal dynamics.

Passionate about people and the quest for meaning within organizations, Isabelle is also a Master Practitioner and Certified Coach in NLP (Neuro-Linguistic Programming) and trained in EMDR 2.0, an innovative therapeutic approach. She leverages these skills to support her clients in developing authentic leadership and fostering solutions that align with their core values.

Actively engaged in the development of the insights community, Isabelle serves as the International Representative for ESOMAR in France and is deeply involved with the Women in Research (WIRe) network, promoting diversity and inclusion within the research industry. She collaborates with brands of all sizes, from multinationals to innovative startups, across sectors such as consumer goods, financial services, and technology, integrating co-creation, foresight, and strategic approaches into her work.

In addition, Isabelle is deeply committed to environmental causes. Passionate about preserving biodiversity and protecting the planet, she advocates for a sustainable balance between innovation, economic performance, and respect for natural ecosystems and living beings.

A champion of collaborative leadership, Isabelle is dedicated to inspiring and supporting women in their professional journeys while building inclusive communities that foster the exchange of ideas, innovation, and shared success.