Research

2022 Gender & Career Advancement in the Research Industry

This report covers the third-wave of our "Gender & Career Advancement in the Research Industry" study and takes a closer look at the progress being made within the MR ecosystem.

Inside the Researcher Mindset

WIRe partnered with Logica Research, InnovateMR, G3 Translate and Nuance to study how the shifts of the last year (2020) and a half have impacted, specifically, the insights industry. The study recruited research professionals from around the world to weigh in and discuss their unique experiences and viewpoint on the future of the industry.

Impact of COVID-19 on American Workers

The American Worker Study 2020 was conducted by Logica Research in partnership with InnovateMR sample and fielding. The study was conducted online from May 20th to June 2nd, 2020, among 1,000 American workers 25-65 years old, who are working or were laid off or furloughed due to COVID-19. The study excludes frontline workers. This study was conducted in collaboration with some of Women in Research’s WIRexec program members: Lisa Wilding-Brown of InnovateMR, Brin Moore of Trusted Talent, Katrina Noelle of KNow Research, and Heidi Dickert, Consultant. This study was conducted in parallel with a study of the Women in Research community.

2019 Women Executives in MRX

The absence of women in senior-level positions—otherwise known as “the Leadership Gap”—is just one of many obstacles central to the greater issue of gender inequality. Its impact, though, has a particularly potent sting; a lack of female representation at the top not only diminishes the opinions and interests of women at all levels, it also robs women of female role models and mentors.

2018 Best Place to Work Research

The 2018 Best Place to Work study was undertaken with the goal of identifying, acknowledging and celebrating organizations whose qualities fell in line with those most desired by women in market research with the added intention that the publicizing of these results might influence the attitudes and operations of organizations within the industry toward the betterment for all. This study was carried out online from May-April of 2018 and warranted 580 responses from 30+ countries globally.

2017 Gender & Career Advancement in the Research Industry

2017 Gender & Career Advancement in the Research Industry MR - Japan Edition

2012 Gender & Career Advancement in the Research Industry

The first wave of our "Gender & Career Advancement in the Research Industry" study.